Introduction:
Filing a trademark application is exciting, but a rejection can quickly derail your momentum. Understanding the common pitfalls can help you avoid them—and IP Bureau is here to make sure you get it right the first time.
1. Your Mark is Too Descriptive or Generic
If your trademark merely describes your goods or services, it won’t stand out. For example, “Cold Milk” for a dairy company likely won’t pass.
Tip: Choose a distinctive, creative name. IP Bureau can help with a preliminary trademark search.
2. Likelihood of Confusion
If your mark is too similar to an existing registered trademark, the USPTO may issue a Section 2(d) refusal.
Tip: Always run a comprehensive clearance search to avoid conflicts.
3. Incorrect Goods/Services Classification
Misclassifying your goods/services or using vague terms can delay or reject your application.
Tip: Let professionals define the correct international class and exact wording.
4. Inadequate Specimen
Your specimen must show actual commercial use of the trademark (like product packaging or a live website).
Tip: Upload clear, relevant, and properly dated evidence.
5. Missing or Incomplete Information
Leaving out ownership details or using incorrect formatting can lead to issues.
Tip: Double-check everything—or better yet, have IP Bureau file for you.
Conclusion:
Avoiding these common mistakes can save you time, money, and frustration. Contact IP Bureau to get expert assistance and increase your chances of trademark success.
